Retail Innovation Tech Alliance (RITA) was created by leading Russian trading and technology companies to search for and implement innovations. The Alliance includes X5 Retail Group, Beeline, M.Video-Eldorado Group, HOFF.

GoTech Innovation is a RITA scouting partner and an application acceptor.
Opportunities for startups with Retail Innovation Tech Alliance
  • Testing: modify MVP and test the technology for allocated area of the business process of one of the RITA partners
  • Piloting: launch a pilot project with one or several RITA partners

  • Scaling: scale your project for millions of customers and hundreds of outlets

The best selected 15 companies will have the opportunity to personally present their
projects to the top management of partner companies at the online pitch session on December 2020.


❓Question: How to apply?

Answer: To apply, fill out the form before 23:59 (Moscow time) September 18. On September 25th, a list of 15 finalists will be published in the blog section, stay tuned. In case of success, we will invite you to an online pitch session. The indicated dates are relevant for participation in the Deal Flow Session 2, the dates of next Deal Flow Sessions will be published later. to a deal flow session.

❓Question: What is a Deal Flow Session?

Answer: Deal Flow Session is a pitch session of projects selected by RITA experts, which will be held in online or offline format. Dates, formats, and location will be determined later and published on the website.

❓Question: Can I participate in several Deal Flow Sessions?

Answer: No, one project can participate in one Deal Flow Session only.

❓Question: What is a pilot?

Answer: A pilot project is a test of the viability of your product in a limited process of one of the RITA partners’ infrastructure. The conditions of the pilot project are discussed individually. It depends on the RITA partner, on the basis of which the project is carried out, on the resources necessary for implementation, on time, etc.

❓Question: From which countries does the selection involve startups?

Answer: Projects from all around the world are invited to participate. You can apply in both Russian and English.

❓Question: I have 2 projects. Can I submit more than one application?

Answer: Yes. The number of applications is unlimited, but for each project it is necessary to submit a separate application.

❓Question: Is it free?

Answer: Yes. Participation is totally free of charge. If your project is selected to participate in the Deal Flow Session, travel and accommodation expenses will not be covered.

❓Question: I applied but did not receive any feedback. When will I get a response?

Answer: We check all applications and study them carefully. The list of finalists will be published on the blog at

❓Question: What should I do if a technical error occurred while filling out an application?

Answer: Please let us know about the mistake by sending an email with its description to

❓Question: Can I apply as an individual?

Answer: You can apply as an individual. However, to conduct a pilot project, you need to register a legal entity.

❓Question: Which are the key evaluation criteria when reviewing the applications?

Answer: The main evaluation criteria are the following: 1) the level of originality and uniqueness of the solution, and the level of technology used for its implementation; 2) team members experience (education, relevant experience, experience and skills related to the subject and the market, object knowledge, role distribution); 3) business “maturity” and the product’s or service’s potential in terms of scope for further growth and expansion.

❓Question: Who will evaluate my application?

Answer: All applications will be evaluated by the RITA experts.

❓Question: Can I discuss the issue in person?

Answer: You can send your question to the address We will contact you. We do not provide individual consultations at the stage of applications collection.


PJSC VimpelCom (Beeline brand) is part of the VEON Ltd. Group.

VEON Ltd. Group (VEON Ltd. is listed on NASDAQ and Euronext Amsterdam stock exchange) is a global provider of connectivity and internet services, with an ambition to lead the personal internet revolution for over 240 million customers it currently serves, and many others in the years to come.

X5 Retail Group (ticker on the London Stock Exchange and Moscow Exchange - FIVE, Fitch rating – BB +, Moody rating – Ba1, S&P rating – BB +, RAEX rating – ruAA) — is a leading Russian retailer. The company operates stores in several retail chains. As of June 30, 2020, the Company managed 17,025 stores. X5 Retail Group is one of the largest Russian employers. Today the company employs more than 307 thousand employees, and each of them contributes to the creation of new retail – modern and technological. X5 strives to become the most attractive employer and the flagship of the digital transformation of the market, and by now the company has more than 1.5 thousand IT and Data specialists.

M.Video-Eldorado Group (PJSC “M.Video”) – is the largest Russian consumer electronic and household appliances retailer, uniting the brands M.Video and Eldorado. M.Video-Eldorado Group is the first and only public consumer electronic retailer, whose shares are traded on the stock market. The Company’s shares are currently traded on the largest Russian stock exchange – the Moscow Stock Exchange (ticker: MVID). As of June 30, 2020, the Group unites 532 stores under the M.Video brand, 505 stores under the Eldorado brand and 20 m_mobile stores in more than 250 cities of the Russian Federation.

Founded in 2008 by Alexander Zayonts and Mikhail Kuchment, Hoff is a leading Russian retailer in the furniture and home furnishings segment. Hoff is developing an omnichannel business model that allows consumers to shop in retail stores, on the website, on the mobile app, and over the phone. Today Hoff has 51 stores across Russia with a total area of more than 350 thousand square meters, plus an online store covering the entire territory of the country. In 2019, the company’s revenue amounted to 40.7 billion rubles, 6.6 billion of which were sales via the Internet. To date, more than 5.1 million Russians are members of the Hoff Bonus loyalty program.

GoTech Innovation has been providing corporations with services for selecting and working with technology projects for more than 10 years.

GoTech Innovation pipeline contains more than 10,000 startups and is updated annually. Key competencies: scouting of startups and technologies, acceleration and tracking of innovative projects, creation and conduction of corporate programs and events for working with startups «on a turn-key basis».

GoTech Innovation has developed SaaS platform TechScout for organizing application process and pipeline evaluation.

Retail Innovation Tech Alliance 3
Application accepted until: November 15, 2020
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