Retail Innovation Tech Alliance (RITA) was created by leading Russian trading and technology companies to search for and implement innovations. The Alliance includes X5 Retail Group, Beeline, M.Video-Eldorado Group, HOFF.

GoTech Innovation is a RITA scouting partner and an application acceptor.
Opportunities for startups with Retail Innovation Tech Alliance
  • Testing: modify MVP and test the technology for allocated area of the business process of one of the RITA partners
  • Piloting: launch a pilot project with one or several RITA partners

  • Scaling: scale your project for millions of customers and hundreds of outlets

The best selected 15 companies will have the opportunity to personally present their
projects to the top management of partner companies at the online pitch session on February 2021


We are looking for projects that have MVP and first pilots with clients or sales in the following areas of application:

Relationships with the buyer (from purchase planning to collecting feedback after shopping);

Offline shops and warehousing (Improving the efficiency of business processes performed by store personnel. Solutions for improving storage efficiency);

Online trade and delivery, order assembly (Solutions for increasing the efficiency of online trading, delivery and order assembly);

Transport and logistics (Improving the efficiency of processes during the transportation of goods);

Improving the efficiency of internal processes (Hiring and training personnel, working with documents, finances);

Advertising and marketing technologies (Loyalty programs, targeting, marketing analytics);

Financial technology (Payment solutions, insurance products, investments);

Home Mobile Entertainment (Content Services, Gaming, AR).

Retail Innovation Tech Alliance 4
Application accepted until: January 14, 2021
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